Our Services

Social Media Marketing: The Cost of Digital & Social Media Marketing in South Africa

The easy answer is, that on average, most companies spend R4,000 to R70,000 per month on social media management, which generally includes a monthly ad spend, as well as a custom marketing and advertising strategy for one or more networks. A common rule of thumb is for B2B marketing budgets is 2% - 5% of total revenue and for B2C businesses it's 5%-10% of revenue.
A social media marketing budget should be split into the cost of (organic) posting on the social platform and running paid advertising. Paid social media ads help generate immediate action, while your organic posts will help lay the groundwork for returning audiences and ongoing brand awareness. We incorporate market research to understand your audience and competition, together with SEO research to make you stand out!